For healthcare companies
Inkwell is where verified health system leaders go to discover partners. Your company's profile, score, and materials are how they decide who's worth a conversation.
Inkwell is much more than a listing site — it's a vetting platform. Health system leaders use standardized profiles and scores to evaluate potential partners before they ever take a meeting. Here's what they're looking at.
A 4-dimension partnership readiness rating — Health System Readiness, Operational Maturity, Clinical Evidence, and Scalability & Fit. This is the first thing a health system leader evaluates.
Pitch deck, case studies, and standardized FAQ answers — the materials health system procurement teams need to evaluate you. Complete profiles get more attention.
Named health system partnerships are the single strongest trust signal. Health system leaders look at who you already work with before anything else.
Your profile is live the moment it appears in the directory. Here is exactly what each audience can access at each tier.
| Profile content | Public | HS Leaders | Your Dashboard |
|---|---|---|---|
| Listed (Free) | |||
| Company profile, tagline, categories | ✓ | ✓ | ✓ |
| Health system partnerships (count public, names visible to HS leaders) | ✓ | ✓ | ✓ |
| Pitch deck and case studies | — | — | — |
| Standardized FAQ answers | — | — | — |
| HOCS band (Watchlist / Partner-Building / Partner-Ready / Partner-Tested) | ✓ | ✓ | ✓ |
| Precise HOCS score + breakdown (leaders, if Partner-Building band or above) | — | ✓ | ✓ |
| Health system endorsements (private to you) | — | — | ✓ |
| Verified [View pricing] | |||
| Company profile, tagline, categories | ✓ | ✓ | ✓ |
| Health system partnerships (count public, names visible to HS leaders) | ✓ | ✓ | ✓ |
| Pitch deck and case studies | — | ✓ | ✓ |
| Standardized FAQ answers | — | ✓ | ✓ |
| HOCS band (Watchlist / Partner-Building / Partner-Ready / Partner-Tested) | ✓ | ✓ | ✓ |
| Precise HOCS score + breakdown (leaders, if Partner-Building band or above) | — | ✓ | ✓ |
| Verified by Inkwell badge | ✓ | ✓ | ✓ |
| Priority search placement | ✓ | ✓ | — |
| Profile analytics and viewer breakdown | — | — | ✓ |
| Category ranking | — | — | ✓ |
| Featured in Partnership Pulse newsletter | ✓ | ✓ | — |
| Health system endorsements (visible on profile) | ✓ | ✓ | ✓ |
| Inkwell-assisted spotlight outreach (when named HS partnerships exist) | — | — | ✓ |
Your Inkwell-Rated score is based on four dimensions that health system leaders actually evaluate when considering a partner. Each dimension is scored 0–100 from verifiable evidence — not opinions, not marketing copy.
Read the full HOCS methodology →EHR integration depth, security certifications, implementation support maturity, health system client base, and whether your product is purpose-built for health systems.
Healthcare operating experience, client retention and expansion patterns, funding stability, customer success infrastructure, and transparency in reporting. These tell a health system whether you can deliver at their scale.
Published research, outcomes data, regulatory status, study rigor, and clinical advisory presence. For non-clinical companies, this evaluates ROI substantiation, independent industry recognition, methodology documentation, subject-matter authority, and cross-system outcomes evidence.
Enterprise deployment scale, named reference availability, flexibility across health system types, structured pilot pathways, and product configurability across specialties and care settings.
Your HOCS score reflects the evidence Inkwell can verify, nothing more. At the Listed tier, it's generated from publicly available sources: your website, press coverage, published research, and directory information. That means your starting score is exactly how a health system leader sees you today, based on what's public.
The way to improve it is to give Inkwell more to verify. Claiming your profile, adding named health system partnerships, and submitting evidence through the score review workflow all give Inkwell more to work with. Upgrading to Verified additionally unlocks pitch deck and FAQ uploads, which strengthen several score dimensions. We don't move scores for participation or payment; we re-score against real evidence. If the evidence supports a higher number, the number rises. If it doesn't, it won't.
What strengthens your score
Every introduction on Inkwell is inbound — health system leaders discover you through the directory and request to meet. Inkwell never does cold outreach on your behalf. Here's what happens when a health system expresses interest.
A verified health system leader — a CSO, VP of Innovation or Partnerships, CIO, CMO, or similar — finds your company in the directory and submits an introduction request through Inkwell.
The Inkwell team personally reviews every request. That's what makes the introductions valuable.
Inkwell sends a personal email to both parties with context on each side — who the leader is, what they're looking for, what your company does, and why it's a fit. A Calendly link is included for easy scheduling. No awkward cold outreach from either side.
The conversation is yours. Inkwell doesn't take a commission on closed deals and doesn't sit in on meetings. Enterprise companies receive advisory support and coaching to help convert these conversations into partnerships.
Inkwell charges a flat $1,500 introduction fee per meeting — paid by the startup, never by the health system. Annual Verified subscribers receive two included introductions per year; Founding Members receive one. There are no commissions on closed deals, no revenue sharing, and no hidden costs. Enterprise members receive custom terms. Inkwell's incentive is making good matches, not maximizing transaction volume.
View full pricing details →Get listed in the directory for free, or claim your existing profile to take control of how health system leaders see your company. Every journey starts with a profile.